View all case studies or browse by topic: user research, service design, prototyping, design systems, government, healthcare, higher education, charity.
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Simplifying self-referral forms
I collaborated with the Change Grow Live product team to simplify their complex self-referral forms. By reducing, rephrasing, and clarifying questions, and redesigning the layout and controls using prototyping, we achieved an 80% faster completion time and a 34% increase in successful referrals.
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Cross-Government Data Ecosystem
I led prototyping for the CDDO cross-government data catalogue. My dual-track approach — Figma for design, GOV.UK Prototyping Kit for function — used realistic metadata to validate that standardised metadata could convey data quality and lineage. This successful prototyping justified a full project, demonstrating the value of a centralised data ecosystem projected to save significant staff time and reduce public spending on manual data discovery.
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Digital Transformation
I led discovery and definition phases for UCL's digital transformation. I conducted extensive stakeholder interviews, qualitative user research, and quantitative testing (Top Tasks, Tree Tests) to gather requirements, define pain points, and validate information architecture. Key outputs included actionable design principles, user stories, and an evidence-based recommendations roadmap.
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Improving Physical Health Checks for people with Severe Mental Illness
I consulted with regional NHS teams to improve the pathway for Physical Health Checks for people with Severe Mental Illness. The approach was evidence-led and user-focused, aiming to enhance decision-making and service delivery across regions.
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Local Government Cyber Health Framework
I developed a prototype framework for MHCLG to help Local Authorities assess and improve their cyber health by simplifying navigation and action against multiple existing cyber standards into a single, cohesive tool.
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National Leadership Centre
The National Leadership Centre was a Cabinet Office programme designed to foster a network of support and collaboration among senior public sector leaders. I led the design process for the digital services supporting this aim through the discovery, alpha, and private beta phases.
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Better Information for Better Government
I led user research for a discovery phase project at the Cabinet Office focused on improving the use of government-commissioned research and information management.
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Website Discovery
I conducted comprehensive user research for the Crown Prosecution Service website to understand user needs and how the site meets them, involving diverse user groups including victims, witnesses, and police. The project provided the CPS digital team with clarity and direction for future development.
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Technical Documentation Template
I collaborated with GDS to overhaul the technical documentation template — the standard across central government for creating GOV.UK style technical documents.
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Digital Recruitment Service
I led the design of the Judicial Appointments Commission's new digital recruitment service. My work included service mapping, user research, service design, prototyping, and creating a prioritisation framework. The project delivered a more efficient, reliable, and user-centred recruitment process, enabling the JAC to save over £500,000 and process over 2,500 applications in the first year.