Simplifying self-referral forms
I collaborated with the Change Grow Live product team to simplify their complex self-referral forms. By reducing, rephrasing, and clarifying questions, and redesigning the layout and controls using prototyping, we achieved an 80% faster completion time and a 34% increase in successful referrals.
The challenge
Change Grow Live, the UK's largest national drugs and alcohol support charity (50+ locations), had numerous, inconsistent, and difficult self-referral forms, frustrating potential clients.
My role
I collaborated with the product team to radically simplify the self-referral form by reducing, rephrasing, and clarifying questions. I re-designed the layout, controls, and buttons for clarity and usability.
I created prototypes for testing, learning, and iteration, providing evidence for wider design improvements across the organisation.
Impact
- 80% reduction in completion time
- 34% more successful referrals